Featt.

Featt is a dynamic platform designed to connect micro and nano influencers with companies seeking authentic and targeted marketing collaborations. I joined the project as Chief Marketing Officer (CMO) and took charge of the entire branding strategy, SEO optimization, and website design. My goal was to establish a strong brand identity that resonated with both influencers and companies, while also creating a visually appealing and user-friendly website that facilitated seamless connections between the two groups.

In terms of branding, I developed a cohesive visual identity that reflected the innovative spirit of the platform, including logo design, color schemes, and typography. For the website, I focused on creating an intuitive design that simplified the user journey for both influencers and companies. Additionally, I implemented comprehensive SEO strategies to enhance the platform's visibility in search engine results, driving organic traffic to the site. The project successfully launched with positive feedback on both its design and functionality, and the strong SEO foundation contributed to a steady growth in user engagement. This experience reinforced my ability to integrate branding, design, and digital marketing into a cohesive strategy that drives business success.