Picsell was developed as a school project with the goal of creating a website that leverages AI to enhance pack shots for product photography. As the lead designer, I was responsible for the UX/UI design and branding. Through user research and competitive analysis, I designed an intuitive interface that simplifies the process for users to upload and enhance their product images using AI. My design process included creating wireframes, interactive prototypes, and conducting user tests to ensure the app was user-friendly and effective. For the branding, I developed a modern logo, a vibrant color palette, and clean typography to establish a strong and recognizable brand identity
The final design received positive feedback from peers and instructors, particularly for its ease of use and effective branding.